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One of the unintended, and ironic, benefits of the recently enacted “health care” legislation is the government and medical insurance companies are now firmly in the same boat.  They both benefit from anything that would reduce the shared costs of medical care.  However, it may be a stretch to imagine them coordinating their efforts on programs and policies that will actually reduce medical costs by…hold your breath…improving Americans’ health.

Ever the optimist, I’ve taken the liberty of creating a list of programs and policies I believe will make a difference.  I’ve put a focus on the young because they will have the biggest impact on future costs.  And, truth be known, there will be nothing left to pay for their medical care after we – the Baby Boomers – have exhausted all of the government’s resources.  The least we can do is get them off to a good start.

  1. Mandate (and pay for) a nutritionist in every high school in the country.  And mandate that all high school students must earn a nutrition credit before graduating.  I can already hear the screams.  Our public schools can’t afford it!  (But we can afford rising medical costs??)  It’s taking away from other programs!  (There are already health programs in most high schools.  This is just an expansion.  Again: Do we want to spend money on sickness or spend money on health?)
  2. Provide incentives for individuals to spend money on preventative care.  Ever try to use your pre-tax health savings account on a massage?  How about to get a personal training session at a gym?  To visit to a naturopathic doctor?  You can’t!  If the government and insurance companies would like to reduce medical care costs they need to re-consider what can be paid for out of health savings accounts.  Or stop calling them health savings accounts!
  3. Tax junk food like we tax cigarettes and alcohol.   The negative health consequences of regular consumption of junk  food is well documented.  We know that a high sugar/simple carbohydrate diet increases the odds of diabetes (an epidemic in this country and one that is costing us all dearly in personal and financial terms).  And we know that some of the same foods increase the likelihood of heart disease.  If insurance companies really want to improve their bottom line (without increasing premiums) they should direct more of their lobbying dollars on an effort to tax junk food.

It’s a modest list but it would be a healthy start.  And if just these three reforms were enacted future medical cost savings would be in the billions of dollars.  And the tax on junk food might even pay for the other two.  What do you think?  Shall we work to enact these proposals and any others that help reduce our future medical costs?  Or shall we just sit around and squabble about who’s going to pay for an increasingly large medical bill?

Call it Sick Care or, better yet, simply Medical Care.  But stop calling it Health Care!  We’re talking about money spent to cure sickness.  We’re talking about what we pay the medical establishment to fix us when something doesn’t work.  We’re talking about money spent when we’re NOT healthy. We’re not talking about Health Care.  That’s a completely different discussion and it revolves around the food we eat, the exercise we get, and our overall quality of life.  (A worthy discussion, for sure, but not what the President and Congress are calling Health Care today.)

So what’s in a name?  Plenty!  By calling it Health Care the issue becomes much more emotionally charged and the facts get distorted.  Calling it Medical Care allows us to dispassionately break it down into its different components such as major medical events and routine care.  And requiring Americans to have insurance for major medical events is something we can get some form of national consensus on.  After all, we require every car owner to have car insurance today (but not to cover routine care).

Calling it Health Care paints a picture of the government intruding into all aspects of the decisions we make regarding our health.  Do you want that?  Insurance companies, the government, and, yes, even the medical establishment have not proven themselves to be good at improving the population’s overall health.  If they were good at it our medical costs would not be as exorbitantly high as they are today!  Do you really want any of these groups to be responsible for your overall health care and its costs?  The country’s wariness about the proposed “Health Care” legislation says it all.

So, let’s start by calling it Medical Care and simplify the debate.  Let’s try to get some consensus around insurance for major medical events and, while we’re at it, remove any barriers to insurance companies competing for that business.  We can then focus our efforts on reducing medical costs through better health and wellness education.  If the President and Congress really want to have an immediate and measurable impact on medical costs, they should start with more/better health education and healthier cafeteria food in our public schools.  Now that’s a Health Care Plan.